Relationships Are More Important Than Transactions You may have noticed that many real estate agents take a transactional approach to sales—identifying clients, closing the deal, and then moving on to the next one. I choose not to work that way because I believe you deserve more from the professional you decide to work with. That is why I work by referral. Since my primary source of new business is referrals from people who know and trust me, I don’t have to spend precious time prospecting and promoting myself. I can dedicate myself fully to the activities that benefit you most, and always deliver truly exceptional service.